 |
|
May 19, 2025
Wages are not the only income for high-profile sportspeople. Cristiano Ronaldo is one sports star who has made as much off the pitch as on. We discuss his business ventures in the article below.
Cristiano Ronaldo is one of the biggest stars in the history of football, and possibly even sport. At 39, he is still one of the greatest players on earth, and his move to Al Nassr has proven how valuable he is. His original contract was worth a whopping £173m, with his extension providing a further £167.9m. Yet Ronaldo has not only made his millions on the pitch. From casino deals to crypto, he is as much a businessman as a sportsman.
Cristiano Ronaldo - All 39 goals in 2024-25
A lifestyle brand is a rough term that seems to encompass a little bit of everything. Regardless, Ronaldo’s catch-all term for his business ventures is worth around $102 million euros globally.
So far, it has been applied to a range of products, but seems to concentrate on three areas. These are underwear, fragrances, and a forthcoming CR7 footwear brand. The CR7 (A mix of Cristiano and the 7 on his shirt) ethos seems to have done extremely well for him so far.
Loosely under this umbrella are a number of his hospitality ventures. A collaboration between hotelier Dionísio Pestana and the footballer, they come under the moniker of Pestana CR7 Hotels. The first of these was in Ronaldo’s home country of Portugal. There is one in Madeira, and another in the capital, Lisbon. It now has locations in New York, Marrakech and Madrid.
The idea of these hotels is not just to welcome guests, but to challenge them to live in a daring and exciting manner. They are focused on transcending the world of sports and creating a setting in which authenticity and energy shine through.
Cristiano Ronaldo has long had a fascination with gambling. He is most well-known for his ventures into poker, signing deals with mega brands. As part of his ventures with them, he was not just an advertising partner either. He would take part in events and campaigns, as well as advertise on his social media. He also worked alongside Neymar Jr in some of these projects.
He has also been on advertising campaigns for several major sportsbooks in the United Kingdom. This is a very competitive field, with new bookmakers who offer great odds and service still joining the industry. Betmaster is one such company that manages to combine a wide sportsbook market with casino games and other online gambling. While they may not have Ronaldo advertising them, these newer companies can often offer better welcome bonuses and offers to attract new customers.
Fitness is obviously something that comes naturally to Cristiano Ronaldo, so it is a natural fit for his business ventures. One product he currently has is an Erakulis app. A wellness ecosystem is a tailored solution for professionals, individuals and companies. It provides insights and recommendations for health, but can also be used for personal trainers to plan, manage and scale operations.
Another venture is his recent foray into spring water. Known as URSU, it is from a mountain spring in Ávila, Spain. The website extols many of its health benefits, including a focus on its high PH content. However, it is hard to look over the fact that it is essentially just bottled water marketed by Ronaldo.
Added to this are a whole host of products that have lined up to do business with him. The most prominent of these is Nike. He has a lifetime deal with his company, and they have collaborated with his own CR7 brand multiple times. Many of the products they make commemorate his achievements, and it is rumoured the partnership will net him around $1 billion over his lifetime.
Another company he has endorsed that has also collaborated with him is Herbalife. A brand that primarily promotes healthy living through supplements, this wellness brand has even made sports drinks for active lifestyles, known as “CR7 Drive”.
He has also been represented in the world of gaming by EA Sports. They're the major developers of sporting titles for PC and console, so having Ronaldo at the front of this was an easy sponsorship decision to make. Thus, he has managed to grace the covers of EA’s FIFA series numerous times.
After this, the deals get even more niche and obscure. From watches to crypto, luggage and oil, it seems there is not much Ronaldo won't endorse. He is now the richest active sportsman on earth. Messi is second to this, and these two are closely followed by NFL player Patrick Mahomes. At almost 40, his brand is stronger than ever, and it remains to be seen where he will take it next.
Cristiano Ronaldo next game for Al Nassr is on May 21, against Al Khaleej, for the Saudi Super League. You can watch Al Nassr vs Al Khaleej, Sevilla vs real Madrid, Barcelona vs Villarreal, AS Roma vs AC Milan, Arsenal vs Newcastle and Crystal Palace vs Manchester City, all matches provided from our live soccer game pages.
Al Nassr next game:
Al Nassr vs Al Khalkeej kick-off time (21-05-2025):
Beijing (China) | UTC/GMT+7: 01:10
India (New Delhi) | UTC/GMT+4.30: 21:40
Saudi Arabia (Riyadh) | UTC/GMT+2: 19:10
Spain (Madrid) | UTC/GMT+1: 18:10
Portugal and England (Lisbon/London) | UTC/GMT+0: 17:10
Rio de Janeiro (Brazil) | UTC/GMT-3: 14:10
New York (United States) | UTC/GMT-4: 13:10
Los Angeles (United States) | UTC/GMT-7: 10:10
Sources: ronaldo7.net / cristianoronaldo.com / pestana.com
