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May 25, 2023

Why Cristiano Ronaldo got banned from participating in gambling ads in the UK

Cristiano Ronaldo showing his happiness

Due to strict regulation in the United Kingdom, personalities like Cristiano Ronaldo or José Mourinho are banned from featuring in gambling adverts as an attempt to protect children and other vulnerable groups...

Cristiano Ronaldo, often regarded as one of the greatest football players of all time, has garnered global recognition and acclaim for his exceptional skills on the field. With a career spanning across top clubs like Sporting Lisbon, Manchester United, Real Madrid, Juventus and now Al Nassr, Ronaldo has consistently showcased his prowess, earning numerous accolades, including multiple FIFA Ballon d'Or awards. As a prominent athlete and a household name, Ronaldo's actions and endorsements are closely scrutinized by fans, media, and regulatory bodies. In recent times, one significant development in Ronaldo's career has been the ban imposed on his involvement in gambling advertisements. While Ronaldo has been associated with various commercial endorsements throughout his career, including brands in the fashion, lifestyle, and sports industries, his participation in gambling ads has faced restrictions. The decision to ban Ronaldo from such advertisements in the UK raises questions about the reasons behind this prohibition and the implications it holds for both Ronaldo and the gambling industry.

Cristiano Ronaldo - Levitating:

Positive Aspects of Gambling

Gambling, as a popular activity worldwide, encompasses various forms, including casinos, sports betting, lotteries, and online gambling. While acknowledging that gambling can have negative consequences if not approached responsibly, it is important to recognize the positive aspects associated with this recreational pursuit.

The gambling industry plays a significant role in stimulating local economies, creating employment opportunities, and generating tax revenue. Online casinos for Canadians, like the ones reviewed on reputable platforms, contribute to the economic growth of the country by attracting tourists and providing a source of entertainment for locals. These establishments employ a substantial workforce, ranging from dealers and croupiers to support staff, thereby bolstering job creation and providing individuals with means of livelihood.

In addition to its economic benefits, gambling offers entertainment and leisure activities for individuals. It provides a form of excitement and thrill, creating an environment where people can engage in games of chance and strategy. Lately, best online casinos for Canadians, like the ones found in reviews from trusted sources, offer a wide range of games that cater to diverse preferences. Whether it's playing poker, blackjack, or spinning the reels on slot machines, individuals can find enjoyment and social interaction within these virtual gambling environments.

Moreover, some gambling companies actively participate in philanthropic endeavors, which is also something Ronaldo does often. They support charitable causes and donate to various organizations, thereby making positive contributions to society. These contributions can help fund community initiatives, healthcare programs, educational scholarships, and other worthy endeavors. When selecting an online casino, Canadian players can take into account the charitable efforts of these establishments, thus aligning their entertainment choices with a greater social impact.

It is worth noting that responsible gambling practices and adherence to legal regulations are crucial in ensuring a safe and enjoyable experience for individuals. Reputable platforms, like the ones reviewed on best online casinos, prioritize player protection, fair play, and responsible gambling measures. By promoting responsible gambling and providing resources for individuals to seek help if needed, these platforms aim to maintain a positive and responsible gambling environment.

Cristiano Ronaldo's Involvement in Gambling Ads

Ronaldo's previous participation in gambling advertisements highlights his association with the industry. Throughout his career, Ronaldo has been involved in various commercial endorsements, showcasing his appeal beyond the football pitch. This involvement extends to gambling ads, where his image and reputation have been utilized to promote casinos, sports betting platforms, and online gaming establishments. Ronaldo's presence in these advertisements serves as a testament to his marketability and the recognition of his global fan base.

Firstly, endorsement deals in the gambling industry can be financially rewarding for Ronaldo. By partnering with top sites, as reviewed on reputable platforms, Ronaldo can secure lucrative contracts that provide him with substantial earnings. These endorsements not only capitalize on his popularity but also highlight the value that his image and brand bring to the gambling industry.

Secondly, Ronaldo's association with gambling companies can significantly enhance their brand visibility. With his massive fan base and worldwide recognition, Ronaldo's endorsement of these establishments can attract new customers and expand their reach. By featuring Ronaldo in their advertisements, sites, as reviewed on reputable platforms, can leverage his influence to increase their brand recognition and create a positive association between their platforms and the football star's success.

Furthermore, Ronaldo's involvement in gambling ads can create mutual benefits. As discussed earlier, gambling, when approached responsibly, has positive aspects such as economic contributions, entertainment value, and philanthropic efforts. By aligning Ronaldo's image as a successful athlete with these positive aspects, his association with gambling companies can help convey the message of responsible gambling and emphasize the importance of enjoying these activities within limits. This collaboration presents an opportunity to promote responsible gambling practices while leveraging Ronaldo's influence to reach a wider audience.

It is important to note that any endorsement, including gambling ads, should be scrutinized for ethical considerations and comply with legal regulations. Ronaldo, as a public figure, holds a certain level of responsibility regarding the messages he conveys through his endorsements.

Consequently, the decision to ban Ronaldo from participating in gambling ads reflects the need to balance the potential benefits of such endorsements with concerns related to social responsibility, the impact on vulnerable individuals, and maintaining the integrity of sports.

Cristiano Ronaldo featuring in a TV advert

Reasons for the Ban

The ban on Cristiano Ronaldo's participation in gambling advertisements stems from various legal regulations in UK and policies surrounding the promotion of gambling. Different countries have their own laws and restrictions regarding gambling advertisements, aiming to protect consumers, maintain public order, and prevent potential negative consequences associated with excessive gambling. Some jurisdictions impose strict limitations on gambling promotions, while others may prohibit them altogether. Ronaldo's ban in the United Kingdom can be attributed to the diverse legal landscape that governs the advertising of gambling services.

Furthermore, age restrictions play a crucial role in regulating gambling advertisements. Typically, these ads are targeted at adults who are legally permitted to participate in gambling activities. Ronaldo's immense popularity among younger audiences, particularly as a role model figure, raises concerns about potential conflicts with age restrictions. The association between a youth icon like Ronaldo and gambling ads could inadvertently encourage underage gambling or create a perception that gambling is a suitable activity for minors, which may contradict legal requirements.

One of the primary reasons behind Ronaldo's ban from gambling advertisements is the ethical considerations surrounding the promotion of gambling. Problem gambling is a serious issue that can lead to financial difficulties, mental health problems, and social repercussions. The availability of gambling ads featuring influential figures like Ronaldo may inadvertently normalize or glamorize gambling, potentially exacerbating the risk of problem gambling among vulnerable individuals. Ethical concerns arise due to the potential harm that gambling can cause to those with gambling addictions or predispositions.

Moreover, Ronaldo's role model status and his influence on younger fans further compound the ethical concerns. As a widely admired athlete, Ronaldo's actions and endorsements hold significant weight. There is a responsibility to ensure that his associations align with promoting positive values and responsible behaviors. Given the potential harm associated with gambling and the need to protect vulnerable individuals, Ronaldo's association with gambling ads can be viewed as conflicting with his role model image, particularly among his younger fan base.


The ban on Cristiano Ronaldo's participation in gambling advertisements inside the United Kingdom reflects a culmination of factors surrounding legal regulations, ethical considerations, and the integrity of sports. The decision to prohibit Ronaldo's association with gambling ads underscores the complexity of balancing the benefits of gambling with the potential risks and responsibilities associated with endorsing such activities.

Legal regulations and policies vary across different countries, and restrictions on gambling advertisements aim to protect consumers and maintain public order. Age restrictions, in particular, play a significant role in determining the suitability of certain endorsements, as gambling ads primarily target adults. Ronaldo's ban acknowledges the need to ensure compliance with age restrictions and avoid potential conflicts with laws governing the promotion of gambling.

Cristiano Ronaldo wearing a suit and a tie

Cristiano Ronaldo next game for Al Nassr for the Saudi Pro League is on May 27, against Al Ittifaq. You can watch Al Nassr vs Al Shabab, Sevilla vs Real Madrid, Strasbourg vs PSG, Manchester United vs Chelsea, Arsenal vs Wolverhampton and Inter vs Atalanta, all matches provided from our live stream game pages.

Al Nassr next game:
Al Ittifaq vs Al Nassr
kick-off time (27-05-2023):

Beijing (China) | UTC/GMT+8: 02:00
India (New Delhi) |
UTC/GMT+5.30: 23:30
Saudi Arabia
(Riyadh) | UTC/GMT+3: 21:00
(Madrid) | UTC/GMT+2: 20:00
Portugal and England (Lisbon/London) | UTC/GMT+1: 19:00
Rio de Janeiro (Brazil) | UTC/GMT-3: 15:00
New York (United States) | UTC/GMT-4: 14:00
Los Angeles (United States) | UTC/GMT-7: 11:00

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Cristiano Ronaldo and LiveScore marketing photoshoot




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